How Can I Promote Myself As A DJ Online?

When it comes to being a DJ, one of the most important things to do is promote yourself. While you may be the best DJ on the planet, if you haven’t made a name for yourself, no one is going to know this. 

Natural talent is fantastic to have, but what counts is having a presence in the DJ world and for people to know who you are. The more people are aware of you, the more likely you will be booked for events and followed on social media.

Building up that initial following and promoting yourself online is no easy task, especially if you haven’t previous experience doing this. However, it is possible by following a few pretty simple steps. 

In this article, I will be talking you through these steps to help you promote yourself as well as possible online. I will also be helping you to gain more followers online as a DJ.

How Can I Promote Myself As A DJ Online

How Can I Promote Myself As A DJ Online?

As discussed, promoting yourself as a DJ online is important for you and your business. There are many different ways in which you can promote yourself online. Here are some of the ways that I found help you to gain the most traction:

Social Media

The main way you can promote yourself online is through social media. The vast majority of people use it, and it helps you connect with potential fans far easier. By utilizing your social media platforms, you will be able to promote yourself. 

Following fellow DJs and DJ fans is a good way of promoting yourself, as they will be more likely to follow your content. You will want to utilize hashtags to ensure that your content is seen by the people interested in it. 

Commenting on other DJs’ content is important as this allows your page to be seen by more people and furthers the reach you have online.


The great thing about social media is that most platforms allow you to create paid-for advertisements. This means that they will help you reach target audiences of people interested in the content you create. 

While this can be costly, it is not too expensive and is an excellent way of gaining exposure. If you have an upcoming set, it can be a great way of making people aware of it.

Uploading Mixes

The more mixes and uploading you carry out, the more popular your DJing will be. You will want to use social media and the internet to share your mixes as much as possible.

This will allow people to have a better idea of the type of music they can expect to hear from one of your sets and encourage them to keep revisiting your website or social media to hear more.

Sharing Upcoming Events

Don’t forget to share your upcoming events online as much as possible. This will help you to generate interest and excitement surrounding it. You can use graphics to create posters, and you can also share snippets of your set online to gain interest in it. 

These are just a few ways in which you can use promotion online to gain interest in your DJing. Don’t be afraid to put yourself out there. Reach other people and make yourself known. That’s the best way of promoting yourself and increasing your popularity. 

How Do DJs Get More Followers?

Gaining more followers online is not always easy, and to some extent, it does require some level of knowledge about the DJ scene and also the social media platforms.

This is why it is important to research what is popular on each site and within the DJing world.

Following DJs And DJ Fans

You will want to follow more people in the DJing niche to gain a better following. This will help you connect to people interested in what you do.

By following and engaging with them, they are more likely to follow you back and be interested in what you do.

Following Trends

Trends are essential on social media, and taking part in them can significantly help your channel. If you have seen a specific trend, don’t be afraid to get involved and put your own spin on it.

It will help you to gain followers and interest in your content. It also drives new viewers and people to your page.

Utilizing Hashtags 

Hashtags are another way to gain followers, as I have briefly discovered. Using hashtags allows people to find your content specifically.

It narrows your content down to specific niches, and it will display your content within the hashtag for other people to discover. It can be a great way of increasing your engagement and reach.

Regular Content

Regular content is important. Not only does it help with the algorithm of social media sites, but it allows your followers to know that you are an active account.

The more you post, the more people will stick around and engage with your content. After all, no one wants to follow an account that doesn’t post regularly. 

Engaging With Followers

Engaging with your followers is essential. If you want them to engage with your content, you want to spend a few minutes replying to their comments.

This helps followers to feel appreciated and noticed. In turn, they will stick around, and you will be able to create a community of followers that truly value your content. 

Again, these are just a few ways to increase your following. It is important to remember that building up a following does take time, effort, and persistence. But, it is definitely worth doing as it can help your DJ career to really kick-off.


I hope you have found this article helpful and insightful. As you can see, there are so many ways to promote yourself online as a DJ and gain more followers.

The most important thing to remember is perseverance. Building up a following and making a name for yourself does take time, and you need to be committed to this.

Don’t be afraid to try different methods or a mixture of these methods to help you gain more traction and popularity. Remember to make the promotion unique to your DJing, and you will be well on your way to becoming a more popular DJ.

We hope you love the products we recommend. We may collect a commission if you purchase through one of our links. This doesn't cost you anything extra. If you do, thank you! As an Amazon Associate, I earn from qualifying purchases.